Meridianby Pixel Primed
Onboarding
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Tell us about
your business

We use this to build your system, generate your outreach sequences and personalise every flow to your brand and your guests.

Less than 10 minutes to complete

Section 1 of 6 17%

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About your business
The basics that shape your system, your pitch page and your prospecting sequences.
Please enter your business name.
Please enter your first name.

Used to sign in and to confirm you're authorised to represent this business. If it doesn't match your website's domain, we'll send a quick confirmation link before your outreach goes live, and everything else is ready to use straight away.

Please enter a valid email address.
Please enter your city.

This decides the email and outreach copy your guests receive. A yoga studio and a day spa need different language, so we match it to yours.

Please choose your business type.

The direct link where guests book, used in your outreach emails.

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Your offer and positioning
This is the heart of your outreach copy. The more specific you are, the more personal every sequence sounds.

Your signature treatment or the offer you lead with. Be specific: protocols, duration, what makes it different.

Please describe your hero offer.

The one thing a competitor cannot credibly claim.

Who gets the most out of what you do. Age, lifestyle, what they care about.

Estimated total spend per guest over 12 months.

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Brand identity and voice
Meridian uses your tone of voice for every piece of communication it writes on your behalf: outreach emails, Instagram DMs, Klaviyo flows, blog posts and review responses. The more specific you are here, the more your content sounds like you.
Luxurious and exclusive
Premium, considered, intentional
Warm and nurturing
Personal, caring, like a trusted friend
Clinical and professional
Expert, results-focused, evidence-based
Energetic and active
Uplifting, motivating, movement-led
Please pick a tone of voice.

Words you always use. Words you never say. How you want guests to feel when they read your content. The more specific the better.

Enter the hex value (e.g. #2B4A3F) or pick using the colour selector.

Your secondary or highlight colour. Used in email CTAs and your pitch page.

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Social profiles and brand assets
Used to populate your quick links, configure DM sequences and brief the content engine on your visual style.

Used in your Klaviyo email header, pitch page and audit report. PNG or SVG preferred.

+ Upload your logo
PNG, SVG or JPG · single file
No file selected

Screenshots of posts that resonated. Used to learn your content style, caption length and what works for your audience.

+ Add social post screenshots
PNG or JPG · up to 5 files · click to browse
No files selected

Interiors, treatments, products or lifestyle shots that represent your visual aesthetic.

+ Add brand images
PNG or JPG · up to 5 files · click to browse
No files selected
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Technical connections
Used to connect your existing tools and configure outreach. You will always be able to update these later, so skip anything you are not sure about.
These fields connect Meridian to your existing tools. Leave blank to set up manually after onboarding.

Starts with G- and is found in Google Analytics under Admin > Data Streams. Used to show your website traffic inside your Meridian dashboard. If you do not have Google Analytics set up yet, leave this blank; your CSM will configure it for free on your onboarding call.

How Meridian finds new guests for you
Meridian contacts 105 new potential guests per week across three channels: 70 by email per day, 21 via Instagram and 14 via LinkedIn. That is 15 new contacts per day. At an average conversion rate of 0.4%, this generates 4 to 8 new guest bookings every month from cold outreach alone.

The domain your outreach emails send from. Usually your main domain.

Where your domain is registered. Used to configure email DNS records.

Meridian uses your retention email platform to send your welcome series, rebooking reminders, win-back sequences and loyalty flows. If you use Klaviyo or HubSpot, paste your API key here. If you do not have one yet or are not sure, leave this blank; your CSM will set everything up on your onboarding call.

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Ready to build your system
Your system is built and ready. Nothing sends until you read and approve each piece of copy inside your dashboard. You are in control of everything before it goes live.
Outbound prospecting
Guests / customers sourced weekly in your target market. Personalised sequences sent via email, Instagram DM and LinkedIn.
6 Klaviyo lifecycle flows
Welcome series, post-visit, 45-day rebooking, 90-day win-back, loyalty milestone and Google review request, all written in your voice and all automated.
Your dashboard
Every lead, every sequence and every booking, tracked in one place, with approve-before-send on all outreach copy.